Tag: behavioral economics
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Risk Assessment Is Usually Emotional
We worry about plane crashes and shrug at car rides. Behavioral research explains why our risk assessments are systematically off — and what to do about it.
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Budgeting apps don’t actually change behavior, and the data shows it
Budgeting apps promise transformation but deliver dashboards. The research on financial behavior change is clear: tracking alone rarely moves the needle.
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People Ignore Security Until It’s Too Late
Most people don’t take security seriously until they’ve been hacked, robbed, or scammed. Here’s why prevention is so hard to sell.