Tag: real estate agents
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Open houses are more marketing than selling
Open houses rarely produce buyers, but they keep happening. Here’s why agents love them and what they’re actually selling at the event.
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Real Estate Agents Don’t Always Act in Your Best Interest
Your agent’s commission structure quietly shapes their advice. Here’s how the incentives work — and where they diverge from what’s good for you.
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Open houses are for the agent, not the buyer
Open houses look like buyer outreach, but the real audience is future seller leads. Here’s what’s actually happening at the Sunday afternoon walk-through.