Tag: marketing
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How mattress firmness ratings are basically unregulated marketing
There’s no industry standard for mattress firmness. One brand’s ‘medium’ is another’s ‘firm,’ and the rating you see is whatever the manufacturer wants.
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The Wellness Industry Thrives on Confusion
The wellness industry’s $4 trillion success rests on vague claims, undefined terms, and the inability of consumers to verify anything. That’s by design.