Tag: branding
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Celebrity-endorsed products are marketing first
When a celebrity launches a product, the celebrity is usually the product. Understanding the economics of endorsement helps you spot the gap between brand and value.
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The business of gas station sunglasses and why they all look the same
Gas station sunglasses look identical because they basically are. The supply chain behind those spinning racks is a fascinating exercise in commodity branding.
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The weird economics of bottled water brands
Bottled water is one of the most successful branding feats in modern retail. Here’s how an essentially identical product gets sold at wildly different prices.
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The quiet industry behind smell design in stores and malls
Most chain stores and hotel lobbies don’t smell that way by accident. Inside the multi-billion-dollar industry that engineers retail atmospheres.