Category: Marketing
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Celebrity-endorsed products are marketing first
When a celebrity launches a product, the celebrity is usually the product. Understanding the economics of endorsement helps you spot the gap between brand and value.
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Personal branding is becoming essential
Personal branding used to be optional. In a world of distributed hiring, AI screening, and platform-native careers, it’s quietly become structural.
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Marketing drives fear-based purchases
From home security to insurance to supplements, the most reliable sales engine is fear. Recognizing the pattern is the first step to buying like an adult.
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Risk perception drives purchases more than reality
Consumer spending follows fear, not data. Home security, supplements, and extended warranties thrive on perceived risk that rarely matches actual probability.
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Affiliate marketing contracts are written to screw the affiliate
Affiliate contracts are drafted by the merchant’s lawyers for the merchant’s benefit. Here’s how the standard terms quietly transfer risk onto you.
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Childhood in 12 Notes: The Psychology of the Ice Cream Truck Jingle
The looping melody of the ice cream truck triggers powerful nostalgia by design. Here’s why those 12 notes are one of the most effective audio brands ever made.
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Sales events can be misleading
Black Friday, anniversary sales, and limited-time offers use predictable psychological tactics. Here’s how to tell a real discount from a manufactured one.
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The quiet industry behind smell design in stores and malls
Most chain stores and hotel lobbies don’t smell that way by accident. Inside the multi-billion-dollar industry that engineers retail atmospheres.