Category: Consumer Strategy

Influencers promote products without real testing

Most influencer product reviews are paid endorsements with minimal use. Understanding the economics explains why the recommendations are often unreliable.

May 1, 2026
Buying in bulk doesn’t always save money

Costco hauls feel thrifty, but the math often disappoints. Spoilage, unit-price tricks, and impulse upsizing can quietly turn bulk shopping into overspending.

April 30, 2026

Influencers promote products without real testing