Category: Consumer Culture
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The wellness industry is monetizing your anxiety
Wellness brands sell calm and clarity, but their business model depends on you feeling broken. Here’s how the industry profits from the problem it claims to solve.
Influencer marketing turns parasocial trust into closet clutter and credit card debt. The data on impulse spending and disclosure compliance is uglier than it looks.
Influencer marketing has made buying things feel like belonging. Here’s how the format quietly inflates household spending on products nobody actually needs.
Wellness brands sell calm and clarity, but their business model depends on you feeling broken. Here’s how the industry profits from the problem it claims to solve.